"More companies are adopting digital solutions to stay competitive"
Digital Transformation: The rapid pace of technological advancement is pushing companies to adopt digital solutions to stay competitive. We are increasingly focusing on guiding organisations through digital transformation, which includes implementing new technologies, digitising business processes, and fostering a digital culture amongst their people.
"...companies are increasingly establishing SMOs to enhance strategic execution."
Strategy Management Offices (SMOs): We have observed that companies are increasingly establishing SMOs to enhance strategic execution. These SMOs often incorporate critical functions such as brand experience, innovation, social impact, and analytics. A notable trend we have picked up is that People & Culture is assuming a more strategic position within these offices, reflecting the growing recognition of human capital as a key driver of organisational success. This holistic approach ensures that strategy is not only aligned with business objectives but also with evolving market demands and workforce dynamics.
"... companies are adapting their workplaces to better align with Gen Z's preferences for flexibility, technology integration, and purpose-driven work."
Adaptation of Workplaces to Gen Z Preferences and Strengths: Organisations are increasingly recognising the unique skills and perspectives that Gen Z brings to the workforce. As a result, companies are adapting their workplaces to better align with Gen Z’s preferences for flexibility, technology integration, and purpose-driven work. This includes offering more remote and hybrid work options, leveraging digital tools and platforms for collaboration, and focusing on sustainability and social impact initiatives. By creating an environment that resonates with Gen Z’s values and leveraging their digital fluency, organisations are harnessing their capabilities to drive innovation and stay competitive in the evolving business landscape.
About the author
MIRANDA NAIMAN
Founder & CEO, Empower
Miranda Naiman is the visionary behind Empower, a transformative consulting firm advancing businesses across Africa. Honoured by Forbes, her transition from education to eminent entrepreneurship has led her to significant board positions and advocacy for women’s entrepreneurship. Based in Tanzania, Miranda is a key player in shaping Africa’s next generation of leaders.